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What are Promotional Products?

A: Promotional products - usually imprinted with a company's name, logo or message - include useful or decorative articles of merchandise that are utilized in marketing and communication programs. Items used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemorative's and other imprinted or decorated items.

1. Imprinted products that are distributed free are called advertising specialties.

2. Imprinted items given as an incentive for a specific action are known as premiums.

3. Business gifts, awards and commemorative's are also considered promotional products.

B: The Value of Promotional Products is in their ability to carry a message to a well-defined audience. Because the products are useful to and appreciated by the recipients, they are retained and used. Advantages of Using Promotional Products:

1. Flexible

2. Tangible and long-lasting

3. Impact easily measured

4. Higher perceived value

5. Complements targeted marketing

6. Complements other advertising media

Promotional Products foster customer goodwill toward a company and its salespeople.